>> Apple saw blockbuster revenue growth for iPhone, despite a unit total which increased only 1%.
“The big difference here is the mix of iPhones selling,” said Canalys Research Analyst Le Xuan Chiew. “Apple launched the low-cost iPhone SE in April 2020, which accounted for 28% of its mix at that time. This year, with no new iPhone SE, its average selling price increased drastically. In addition, its iPhone 12 mini is underperforming against channel expectations despite wholesale discounting, and the iPhone 12 Pro models have become a particularly high mix, at 37%. For comparison, last year, the iPhone 11 Pro models accounted for 17% of iPhones. Apple, like all brands, will run into component headwinds in H2 2021. But its scale has significant weight with supply chain partners, and it will not suffer to the same extent as smaller rivals. It also has hardware margin to play with, should it choose to absorb the cost of component price rises, where some of its rivals may be forced to tweak pricing to maintain profitability.” << |
